Client Stories


Our Client

Our client is a US based Technology services firm with global presence servicing clients across all vertical industries. As part of their global initiative to move more engagements into a total outsourced managed services model they identified participant leaders from some of their accounts for this workshop

Their Challenge

  • Growing pressure on profitability as well as quality of engagements
  • Better control over the outcomes. Move away from staffing model to a managed services model
  • Change the perception from being order takers to thought leaders
  • Be a Trusted advisor to the clients

Spiria and the client jointly agreed that Building Trust would be a perfect program for this audience with an emphasis to make it hands on and relevant to their business situation

Program Design

  • SPIRIA’s senior facilitator delivered a 1-day workshop focused on a 6-step process for building trust
  • Several Trust activities were done in groups with debriefing that helped participants to understand the Trust process
  • Importance of establishing credibility and strong relationships helped participants to reflect on their strengths and areas of improvement
  • Spiria B3 model of Brain, Buddy and Bully for audience analysis was found to be very useful
  • Participants discussed case studies and did role plays relevant to their business situation

The Outcome

  • Participants were able to reflect on their Trust Score and explore ways to improve their credibility
  • The B3 model for audience analysis was well received and participants were able to map their client avatars and make a decision on their own Avatars.
  • The process of moving contacts to relationships by building the Trust bridge
  • Participants walked out with various techniques for building trustworthy relationships

Client Testimonals

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“I have been managing client relationships for more than 15 years and was not sure if there is anything new that I would learn in this workshop. Not only I and the rest of the cohort learnt a lot of great techniques like the Trust process, building credibility, B3 model and relationship audit but the business relevance and personal experience that the facilitator Param Venkat brought to the room was an absolute nugget of wisdom. Great workshop and an amazing trainer”

— client Partner for Major Account,

Our Client

Our Client, a US based fast growing boutique RPA (Robotic Process Automation) company had recently got acquired by large technology services firm and provides both services and platform for Robotic Process as a service.

As part of their Sales leadership development efforts, the company identified their top talent to attend training program that can help them to get better at cross and upselling their offerings into the existing clients of the parent firm.

Their Challenge

Our client executives started facing several new challenges post acquisition and were feeling that their sales cycles were going substantially higher as they had to first saell their capabilities to the parent group’s sales Organization which in turn would only take it forward to their clients of it made sense for them. Also, the parent group had its own RPA offering as well and that triggered an internal competition and being a new baby, our client had to sell really hard to make their case.

This is when our client reached out to the parent group and they in turn referred them to SPIRIA to explore our program called “Storytelling for Sales”.

Our client was convinced that Storytelling Program would be the right workshop as long as there is enough opportunity to make it hands on and relevant to their business

Program Design

  • SPIRIA’s senior facilitator delivered a 1-day workshop focused on a 6-step process for building trust
  • Several Trust activities were done in groups with debriefing that helped participants to understand the Trust process
  • Importance of establishing credibility and strong relationships helped participants to reflect on their strengths and areas of improvement
  • Spiria B3 model of Brain, Buddy and Bully for audience analysis was found to be very useful
  • Participants discussed case studies and did role plays relevant to their business situation

The Outcome

  • Overall the participants and the client management were very satisfied and actually surprised that it takes only less than 5 minutes to make a business case
  • Everyone had several stories to share and leant how to collect them into a story bank and leverage the stories in their business situation
  • Participants felt much more confident about their communication and influencing skills
  • Everyone was convinced that stories stick and when delivered with emotions has much more impact

Client Testimonals

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“This was one of the best training programs that we as a group have attended in a long time. To be honest many of us came in with lot of apprehensions as we were taking a day off from our work schedule, but this program starts growing into you from the beginning and I personally felt that my ability to communicate and influence is indeed much better and I feel a lot more confident to sell our products and services in the market. ”

— Head of sales,

Participants from following companies have attended the
Storytelling for Leaders program

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